Course Description
This course equips you with the essential skills needed for competitive intelligence in the life sciences industry. You will learn how to conduct primary and secondary market research, analyze the market landscape, assess competitor strategies, perform pipeline and portfolio analysis, and create impactful CI reports.
What You’ll Learn?
- Understand the role of CI in the life sciences industry and its impact on strategic decision-making
- Learn how to conduct both primary and secondary research to gather critical industry insights
- Gain expertise in evaluating competitor strategies, pipeline developments, and portfolio positioning
- Learn how to structure and present CI reports that drive strategic business decisions
